Thomson Hospital Case Study

The Overview

The Challenge

Thomson Hospital engaged JinMatic with the goal to increase the visibility and traffic of thomsonhospitals.com in search engine results pages (SERPs). The client wanted to target specific keywords related to their medical services to increase their ranking and reach their target audience.

One of the biggest challenges we identified prior to starting the campaign is that the website has been inserted with noindex tag. This inconspicuous tag tells the search engines not to include the website on search result pages. We started the SEO campaign when this issue was solved.

The Solution

We started by conducting a thorough analysis of Thomson Hospital’s website and identified several areas that needed improvement. We also researched the competitive landscape to understand the strategies used by other private hospitals. Based on our analysis, we developed a comprehensive SEO strategy that included the following tactics:

1. Keyword Research: We identified relevant and high-volume keywords related to the client’s services, including ENT specialist, cardiology doctor, O&G specialist, hospital Petaling Jaya and so on.
2. On-page Optimization: We optimized the website’s onsite and Technical SEO from a site-wide and individual landing pages perspective. We also improved the website’s page speed to enhance the user experience.
3. Content Marketing: We developed a content marketing strategy that provides relevant and useful content to the users. We also optimized the content for the target keywords to improve its search engine ranking.
4. Local SEO: We optimized the client’s Google My Business (GMB) listing and created citations on local directories to improve their local search ranking.

The Results

Our SEO efforts had a significant impact on Thomson Hospital’s online visibility and traffic. Since working with us, the client’s website traffic increased by 241%, with more than 460 keywords ranked on Page 1. The client also received more leads and patient inquiries through the website, leading to an increase in revenue.

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