Cake Tella Increases Organic Traffic by 395%

Learn how Cake Tella increased organic traffic by 395% and 160+ keywords in Page 1 with JinMatic SEO Team.

Cake Tella Case Study


Growth in organic traffic


Keywords ranking in the top 10


Growth in keywords with SEO optimised content

The Overview

Founded by Eddie Tan in the year 2012, Cake Tella is the leader in alcoholic cakes where they earned 4.8 Stars in over 1800 reviews. They bake over 20 types of alcoholic cakes, each with its special flavour and texture. Some of their best-sellers include Tiramisu Kahlua, Signature Baileys Chocolate Mousse, and Whisky Salted Caramel Mousse.

The Challenge

For much of its operational history, Cake Tella operated as a B2B business, selling their cakes to cafes and eateries. However, the Covid-19 pandemic had a terrible impact on their business and forced them to sell directly to customers. They had their website developed but with little online presence and visitors.

The Solution

They engaged JinMatic to assist with keyword research, technical SEO, website architecture, and link acquisition. Like other clients’ projects, we carefully selected keywords which fulfil the searchers’ intention. For example, instead of “cake delivery”, it is more effective to target “alcohol cakes” from a business and conversion rate perspective.

To build brand awareness and backlinks, JinMatic submitted the business to over 30 business directories. But this wasn’t enough to move the website to Page 1 of Google. In the following months, we built niche edits links and guest posts with local bloggers.

In terms of technical SEO, we focused on fixing high-impact issues that were affecting their site. To name a few, we set up Canonical URLs, improved website loading speed, and ensured the website navigation is clear.

The Results

Since engaging with the JinMatic team, has enjoyed a tremendous increase in organic traffic. We have achieved Page 1 rankings across Malaysia for over 160 keywords, resulting in 5,900+ more visitors to the site per month.


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