LavoWine Case Study

The Overview

The Challenge

As the website was newly revamped in 2020, LavoWine was struggling to increase its brand awareness and organic traffic. The company’s website lacked quality content, optimized website architecture, and quality backlinks.

The Solution

To address these issues, LavoWine signed up JinMatic Silver SEO Plan to help develop and implement a comprehensive SEO strategy. As the website was revamped during that period of time, we conducted an SEO Audit to ensure the site was ready for SEO.

Upon audit, we quickly fixed several high-impact technical SEO issues such as website loading speed, URL architecture, and broken links.

As the wine online store owns thousands of products and categories, we set up a dynamic meta title and meta description. This tactic helps to generate such meta tags automatically for all products and categories without having to manually optimize each of them. That said, we still manually optimized the meta tags for landing pages that require more attention.

We also conducted a backlink analysis to uncover key backlinks competitors had that LavoWine didn’t. This analysis allowed us to outreach and earned a few quality backlinks for LavoWine.

As the site was having more and more content, we continuously optimized the internal links. This helped improve user signals such as time on site and bounce rate.

The Results

By implementing a comprehensive SEO strategy, LavoWine was able to achieve its goal of increasing organic traffic by 450%. The company’s improved search engine rankings and increased visibility have resulted in higher revenue.

The success of this SEO campaign underscores the importance of a comprehensive, data-driven approach to search engine optimization, including content optimization, technical SEO, and link building.

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